Truth About the New Rules of Business Writing, The - Softcover

Canavor, Natalie

Softcover

ISBN 10: 0137153155 ISBN 13: 9780137153152

Publisher: FT Press, 2009

Synopsis

Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.

About this title

From the Back Cover:

"From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you'll discover what it takes to make every written word count." --Jerry Allocca, President, CORE Interactive

Business writing that packs a punch: Make the most of your message to get what you want!

• The truth about supercharging your business writing
• The truth about writing directly, clearly, and convincingly
• The truth about writing in today's varied business formats

Simply the best thinkingTHE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 52 proven, bite-size, easy-to-use business writing techniques that work. Natalie Canavor launched four national magazines for business and professional audiences and directed communications for New York's largest educational agency. Claire Meirowitz, an award-winning author, has served as project manager and copy editor for leading business publications. Natalie and Claire own and run C&M Business Writing Services.

About the Author:

Natalie Canavor has worked as a journalist, magazine editor, corporate communicator, and copywriter. She is currently a communications consultant and business writer whose publications, articles, Web sites, and video scripts earn international awards. Her features have appeared in a wide range of print and online media, including The New York Times. Earlier she created four national magazine start-ups and served as executive director of communications for New York State’s largest educational agency. She also authored a successful book on marketing for photographers and leads workshops on writing for results.

 

Claire Meirowitz, principal of Professional Editing Services, manages projects and edits print, e-letters, and Web materials for a nationwide client base in information technology and banking, among others. She is also a writer and publication editor who cofounded and edited several journals in the labor relations field and award-winning newsletters for the education industry. She formerly directed publication and community relations for SUNY College at Old Westbury, where she oversaw production of more than 400 publications annually.

 

Together, Natalie and Claire own C&M Business Writing Services, providing writing, editing, and project management to organizations. They also present business writing workshops and write a column on writing and editing for the International Association of Business Communicators’ online magazine, distributed internationally.

About this edition

• Publisher: FT Press
• Publication date: 2009
• ISBN 10: 0137153155
• ISBN 13: 9780137153152
• Binding: Paperback
• Edition number: 1
• Number of pages: 208