IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications

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9780137154166: IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications
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Kenneth E. Clow; Donald E. Baack
Published by Prentice Hall (2008)
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Kenneth E. Clow, Donald E. Baack
Published by Prentice Hall (2008)
ISBN 10: 013715416X ISBN 13: 9780137154166
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