Items related to Advertising: Principles and Practice
Synopsis
This best-selling book gives an introduction to both the theory and practice of advertising.
Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
"synopsis" may belong to another edition of this title.
From the Back Cover
A best selling principles of advertising book that best demonstrates the life of the advertising professionals. This book features expanded coverage of integrated marketing communications and on new media supplement of award winning New York Festival of Arts.
"About this title" may belong to another edition of this title.
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Advertising: Principles and Practice: 3rd Edition
Seller: Kayleighbug Books, IOBA, Cedar Grove, WV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Third Edition. No Stock Photos! We photograph every item. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works. Seller Inventory # 012566
Quantity: 1 available
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Advertising: Principles and Practice
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.8. Seller Inventory # G0137228694I4N00
Quantity: 1 available
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Advertising: Principles and Practice
Published by
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Used
Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_298673222
Quantity: 1 available
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Advertising: Principles and Practice
Published by
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Used
Hardcover
Seller: Newsboy Books, Ontario, CA, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. 0137228694 Excellent shape, except 30 or so pages have some underlining. Seller Inventory # 137228694
Quantity: 1 available