A basic text on the subject, Anderson's work covers the necessary background readers need to understand the selling process, detailing every individual segment of the sale, and moving in an easy progression. The book contains elements used in sales training programmes within each chapter, ie role play, written exercises, field assignments, interactive discussions; offers a systematic approach to the challenge of selling; presents anecdotes, cases and language; offers key advice on how to sell to groups of people; features two new chapters on sales force automation and the introduction of lap top computers to the sales process and the ethics of selling that addresses a multitude of problems.
"synopsis" may belong to another edition of this title.
This edition of Professional Selling presents a strong foundation in the primary skills of professional selling, which will lead to success and growth. These skills provide the initial building blocks to master the field of selling.About the Author:
Anderson is a Professional Salesperson. He has 50 years of experience and knowledge. He is head of Anderson Associates, a management consulting firm, and author of over 800 articles and books.
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Book Description Pearson College Div, 1991. Hardcover. Book Condition: New. book. Bookseller Inventory # M0137386265
Book Description Prentice Hall College Div, 1991. Hardcover. Book Condition: New. 4 Sub. Bookseller Inventory # DADAX0137386265