Professional Selling - Hardcover

Anderson, B. Robert

Hardcover

ISBN 10: 0137386265 ISBN 13: 9780137386260

Publisher: Pearson College Div, 1991

Synopsis

A basic text on the subject, Anderson's work covers the necessary background readers need to understand the selling process, detailing every individual segment of the sale, and moving in an easy progression. The book contains elements used in sales training programmes within each chapter, ie role play, written exercises, field assignments, interactive discussions; offers a systematic approach to the challenge of selling; presents anecdotes, cases and language; offers key advice on how to sell to groups of people; features two new chapters on sales force automation and the introduction of lap top computers to the sales process and the ethics of selling that addresses a multitude of problems.

About this title

From the Publisher:

This edition of Professional Selling presents a strong foundation in the primary skills of professional selling, which will lead to success and growth. These skills provide the initial building blocks to master the field of selling.

About the Author:

Anderson is a Professional Salesperson. He has 50 years of experience and knowledge. He is head of Anderson Associates, a management consulting firm, and author of over 800 articles and books.

About this edition

• Publisher: Pearson College Div
• Publication date: 1991
• ISBN 10: 0137386265
• ISBN 13: 9780137386260
• Binding: Hardcover
• Number of pages: 432