The Second Industrial Revolution: Business Strategy and Internet Technology

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9780137456215: The Second Industrial Revolution: Business Strategy and Internet Technology

To compete in the 21st century, businesses must reinvent the way they operate, and the way they reach and serve customers. This book shows managers how to use Internet technology to do precisely that.The Second Industrial Revolution begins by outlining the need for dramatic business change, and demonstrating how Internet technologies are ideally suited to support managers as they make these changes. Learn how to do business on the Internet, securely and profitably -- and how to use today's intranet technologies to dramatically improve the way your organization communicates internally. Walk through case studies to see how businesses are using Internet technology to reinvent themselves right now. Consider today's Internet technology landscape, the strategies of leading players in this market, and the likely evolution of the Internet. Finally, learn how to initiate the cultural changes your organization will need to succeed with Internet technologies -- and how to see those changes through.All managers, in both the private and public sector.

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Review:

In The Second Industrial Revolution, John Donovan argues that with the advent of the Internet--primarily the World Wide Web--as a growing force in communication, companies that jump on the opportunities the Web affords are the ones that will survive, while others will flounder. It is not merely a matter of being on the Web, says Donovan. You need to continually reinvent your company in order to keep up with--if not stay ahead of--changes in society and the marketplace. The Web is not a cure-all for a sick company but merely a tool that makes it possible for companies to succeed.

Donovan believes that companies must do seven things in order to survive: add new value, edge into new businesses, enter niche markets, launch new products and services that will eclipse the old, enter new partnerships, work globally while thinking locally, and reengineer business processes. He discusses why each of these steps is vital for business survival in a wired world and demonstrates how to use the Web in order to thrive on constant change. He covers these topics in four sections: formulating business strategies for today and the future, creating the necessary technical infrastructure, understanding the technologies and players associated with the Internet, and managing the required change in your organization, the people within it, and yourself. Donovan illustrates his points with examples from a variety of companies. His depictions of both good and bad decisions show how fortune or failure can be reversed with amazing speed depending on a company's willingness to reinvent itself to meet changing conditions. --Elizabeth Lewis

Excerpt. Reprinted by permission. All rights reserved.:

Fundamentally, The Second Industrial Revolution: Reinventing your business on the Web gives an implementation strategy for reinventing business with Internet technology. This involves four steps that correspond to the four parts of the book:
Formulating the correct business strategies for today (Chapter 1 and 2) and reinvention strategies for the future (Chapter 3).

Implementing the technological infrastructure to support these new strategies. This involves taking advantage of the Internet revolution (Chapter 4), a step-by-step procedure for implementation (Chapter 5), and case studies with emphasis on business benefits (Chapter 6).
A framework for understanding the technologies and players associated with the Internet (Chapters 7 and 8).

Managing the change of your organization, your people, and yourself; in order to move forward effectively (Chapter 9).
A note on terminology: the terms organization, business, company, and government agency are used interchangeably. The competitive threats that face a government agency are no less real than those that face corporations. The demands of constituents on a government agency are as severe as the demands of customers on a corporation.

Preface

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