Gerald Pintel; Jay Diamond Retailing

ISBN 13: 9780137753628

Retailing

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9780137753628: Retailing

This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face.

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From the Publisher:

This exceptionally complete introduction to the principles and practices of retailing uses a clear, straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research, and careers. It addresses the fast-paced, broad-ranged changes that are confronting today's practitioners and examines the future that they face.

From the Back Cover:

Key Benefit:This exceptionally complete introduction to the principles and practices of retailing uses a clear, straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research, and careers. It addresses the fast-paced, broad-ranged changes that are confronting today's practitioners and examines the future that they face. Key Topics: Expands coverage of store location and layout to include exciting new retail environments such as festival marketplaces, megamalls, the “mills” outlet centers, etc. Contains Action for the Independent Retailer sections — in each chapter — detailing how small retailers may adapt content to their own operations. Offers a video series, paralleling the text, with in-store and market footage and interviews by leaders in the field. Covers areas such as Retailing Classifications and Environments, Careers, Buying and Merchandising, Promotion and Customer Services.

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Jay Diamond; Gerald Pintel
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Pintel, Gerald; Diamond, Jay
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Gerald Pintel; Jay Diamond
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