Excellence in Business Communication (4th Edition) - Softcover

Thill, John V.; Bovee, Courtland L.

Softcover

ISBN 10: 0137815018 ISBN 13: 9780137815012

Publisher: Pearson College Div, 1998

Synopsis

For courses in Business Communication and Business Writing in the department of business.This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills.

About this title

From the Back Cover:

The goal is to successfully demonstrate how business communication works in the world, helping readers understand the concepts behind effective communication while they develop and refine their own skills. Presents the dynamics of business communication with a lively, conversational writing style that takes readers inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. Anyone needing professional communication skills.

About the Author:

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

About this edition

• Publisher: Pearson College Div
• Publication date: 1998
• ISBN 10: 0137815018
• ISBN 13: 9780137815012
• Binding: Paperback
• Number of pages: 576