Integrated Advertising, Promotion, and Marketing Communications

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9780138023171: Integrated Advertising, Promotion, and Marketing Communications
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Kenneth E. Clow, Donald Baack, and John Peloza
Published by Pearson (2013)
ISBN 10: 0138023174 ISBN 13: 9780138023171
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Kenneth E. Clow, Donald Baack, and John Peloza
Published by Pearson (2013)
ISBN 10: 0138023174 ISBN 13: 9780138023171
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Baack, Donald E., Peloza, John, Clow, Kenneth E.
Published by Pearson Canada (2012)
ISBN 10: 0138023174 ISBN 13: 9780138023171
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