Items related to Services Marketing (Prentice Hall Series in Marketing)
Synopsis
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.
"synopsis" may belong to another edition of this title.
From the Publisher
Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries.
From the Back Cover
Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them.
Distinguishing Features of Services Marketing, Fourth Edition
This highly readable book includes
- a strong managerial orientation and strategic focus
- use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants
- incorporation of key academic research findings
- use of interesting examples to link theory to practice
- inclusion of carefully selected readings and cases to accompany the text chapters
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Services Marketing (Prentice Hall Series in Marketing)
Stock Image
Services Marketing (Prentice Hall Series in Marketing)
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # K06B-01320
Quantity: 1 available
Stock Image
Services Marketing (Prentice Hall Series in Marketing)
Published by
Prentice Hall (edition 2nd), 1991
ISBN 10: 0138070660
ISBN 13: 9780138070663
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. 2nd. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 0138070660-11-1
Quantity: 1 available
Stock Image
Services Marketing (Prentice Hall Series in Marketing)
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # N19A-04470
Quantity: 1 available
Stock Image
Services Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780138070663. Seller Inventory # 9128949
Quantity: 1 available
Stock Image
Services Marketing: Text, Cases and Readings (Prentice Hall Series in Marketing)
Published by
Pearson US Imports & PHIPEs, 1991
ISBN 10: 0138070660
ISBN 13: 9780138070663
Used
Hardcover
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Gebundene Ausgabe. Condition: Gut. Sofort verfügbar Versand am folgenden Arbeitstag mit Rechnung daily shipping wordwide with invoice ex library Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 101050
Quantity: 1 available
Stock Image
Services Marketing: Text, Cases and Readings (The Prentice-Hall series in marketing)
Published by
Pearson US Imports & PHIPEs, 1991
ISBN 10: 0138070660
ISBN 13: 9780138070663
Used
Hardcover
Seller: The Guru Bookshop, Hereford, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Second edition without jacket on laminated cloth will send out 1 st class post - rare and collectable. Seller Inventory # mon0000024239
Quantity: 1 available
Stock Image
Services Marketing (Prentice Hall Series in Marketing)
Seller: UBUCUU S.R.L., Bucharest, Romania
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. 2nd. Seller Inventory # G-9780138070663-3
Quantity: 1 available