Cutlip and Center's Effective Public Relations

3.7 avg rating
( 23 ratings by Goodreads )
 
9780138145668: Cutlip and Center's Effective Public Relations

A classic bestseller that applies principles and PR philosophy to specific areas of practices and provides solid treatment of public relations law.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Broom;
Published by Pearson Education (2008)
ISBN 10: 0138145660 ISBN 13: 9780138145668
New Taschenbuch Quantity Available: 1
Seller:
unifachbuch
(Köln, NRW, Germany)
Rating
[?]

Book Description Pearson Education, 2008. Taschenbuch. Book Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students. 504 pp. Deutsch. Bookseller Inventory # INF1000037841

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.19
Convert Currency

Add to Basket

Shipping: US$ 30.02
From Germany to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Broom, Glen
Published by Prentice Hall PTR
ISBN 10: 0138145660 ISBN 13: 9780138145668
New PAPERBACK Quantity Available: 1
International Edition
Seller:
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description Prentice Hall PTR. PAPERBACK. Book Condition: New. 0138145660 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003974

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.00
Convert Currency

Add to Basket

Shipping: US$ 11.50
From Malaysia to U.S.A.
Destination, Rates & Speeds

3.

Glen Broom
Published by Prentice Hall PTR (2009)
ISBN 10: 0138145660 ISBN 13: 9780138145668
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall PTR, 2009. Paperback. Book Condition: New. Bookseller Inventory # DADAX0138145660

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 76.61
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Glen Broom
Published by Prentice Hall PTR (2009)
ISBN 10: 0138145660 ISBN 13: 9780138145668
New Paperback Quantity Available: 1
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall PTR, 2009. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110138145660

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 99.08
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds