Marketing: An Introduction and MyMarketingLab Package (9th Edition)

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9780138148201: Marketing: An Introduction and MyMarketingLab Package (9th Edition)

 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer valueis the driving force

behind every marketing strategy.

"synopsis" may belong to another edition of this title.

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Armstrong, Gary, Kotler, Philip
Published by Prentice Hall (2009)
ISBN 10: 0138148201 ISBN 13: 9780138148201
New Paperback Quantity Available: 1
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Murray Media
(North Miami Beach, FL, U.S.A.)
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Book Description Prentice Hall, 2009. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110138148201

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