Items related to Marketing: an Introduction + Mymarketinglab
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.
For marketing professionals who believe customer valueis the driving force
behind every marketing strategy.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date1820
- ISBN 10 0138148201
- ISBN 13 9780138148201
- BindingPaperback
- Rating
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