Marketing: An Introduction and MyMarketingLab Package, 9th Edition

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9780138157180: Marketing: An Introduction and MyMarketingLab Package, 9th Edition
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 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer value is the driving force

behind every marketing strategy.

"synopsis" may belong to another edition of this title.

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Armstrong, Gary, Kotler, Philip
Published by Prentice Hall (2008)
ISBN 10: 0138157189 ISBN 13: 9780138157180
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Armstrong, Gary; Kotler, Philip
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Gary Armstrong; Philip Kotler
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Book Description Prentice Hall, 2008. Paperback. Condition: Brand New. 9th edition. 400 pages. 11.50x8.50x1.00 inches. In Stock. Seller Inventory # __0138157189

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