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This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.
For marketing professionals who believe customer value is the driving force
behind every marketing strategy.
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Book Description Prentice Hall, 2008. Paperback. Condition: New. Never used!. Seller Inventory # P110138157189
Book Description Prentice Hall. PAPERBACK. Condition: New. 0138157189 New Condition. Seller Inventory # NEW7.3047863
Book Description Prentice Hall, 2008. Condition: New. book. Seller Inventory # M0138157189
Book Description Prentice Hall, 2008. Paperback. Condition: Brand New. 9th edition. 400 pages. 11.50x8.50x1.00 inches. In Stock. Seller Inventory # __0138157189