Items related to Global Marketing Management: A European Perspective
This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations. Written by two experts in the field, the book is divided into six parts providing a big picture approach and introducing the field of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing strategic issues such as market selection and market entry alternatives and covering the global marketing mix. The book concludes with a focus on implementation and addresses the task of organising and controlling global strategy, and attempts to provide a glimpse into the future of global marketing. A European version of Keegan's successful text, thoroughly revised to take into account the way global marketing is taught within the European context.
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- PublisherPearson P T R
- Publication date2000
- ISBN 10 0138418268
- ISBN 13 9780138418267
- BindingPaperback
- Number of pages608
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Global Marketing Management: A European Perspective
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Book Description Paperback. Condition: Very Good. Global Marketing Management: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780138418267
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Global Marketing Management: A European Perspective
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780138418267
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Global Marketing Management : A European Perspective
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Pearson Education, Limited
(2000)
ISBN 10: 0138418268
ISBN 13: 9780138418267
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Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP33952370
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Global Marketing Management : A European Perspective
Published by
Pearson Education, Limited
(2000)
ISBN 10: 0138418268
ISBN 13: 9780138418267
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Softcover
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP33957697
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Global Marketing Management: A European Perspective
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Prentice Hall
(2001)
ISBN 10: 0138418268
ISBN 13: 9780138418267
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780138418267. Seller Inventory # 9017749
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Global Marketing Management: A European Perspective
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(2000)
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Book Description Condition: Gut. Auflage: 1. 632 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 1170 24,4 x 19,2 x 4,0 cm, Taschenbuch. Seller Inventory # 333442
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Global Marketing Management: A European Perspective
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Book Description Taschenbuch. Condition: Gut. 632 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 1177. Seller Inventory # 323721
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Global Marketing Management: A European Perspective
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Book Description Taschenbuch. Condition: Akzeptabel. 632 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 1177. Seller Inventory # 330657
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Global Marketing Management: A European Perspective
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Financial Times Prent.Int 06.12.2000.
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Book Description Condition: Gut. Auflage: 1. 632 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 1170 24,4 x 19,2 x 4,0 cm, Taschenbuch. Seller Inventory # 380982
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1 : Global Marketing Management: A European Perspective
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Book Description Condition: Sehr gut. 01. 632 Seiten 993634/1 Altersfreigabe FSK ab 0 Jahre Taschenbuch, Größe: 0 x 18.9 x 24.6 cm. Seller Inventory # 9936341
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