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Grede shows business managers and entrepreneurs who want to get market-smart quickly and painlessly how to strip away all the hype and hoopla and get down to the basics of "naked marketing." Dozens of examples explain winning strategies and a Glossary helps clarify marketing terms.
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Robert Grede is president of The Grede Company, a consulting firm based in Milwaukee that specializes in marketing and strategic planning.Review:
"No jargon. No hype-speak. Simple and direct as a laser ... Naked Marketing should be on the absolutely essential reading list of any small business."
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Book Description Prentice Hall Pr, 1997. Hardcover. Condition: New. Seller Inventory # DADAX0138453225
Book Description Prentice-Hall. Condition: New. pp. 142. Seller Inventory # 5269097
Book Description Prentice Hall Pr, 1997. Condition: New. book. Seller Inventory # M0138453225
Book Description Condition: New. New. Seller Inventory # STRM-0138453225