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9780138948580: Multivariate Data Analysis (5th Edition)

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Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the mathematical derivation of the technique. Provides an overview of several techniques and approaches that are available to analysts today — e.g., data warehousing and data mining, neural networks and resampling/bootstrapping. Chapters are organized to provide a practical, logical progression of the phases of analysis and to group similar types of techniques applicable to most situations.

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Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the mathematical derivation of the technique. Provides an overview of several techniques and approaches that are available to analysts today — e.g., data warehousing and data mining, neural networks and resampling/bootstrapping. Chapters are organized to provide a practical, logical progression of the phases of analysis and to group similar types of techniques applicable to most situations.

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  • PublisherPrentice Hall
  • Publication date1998
  • ISBN 10 0138948585
  • ISBN 13 9780138948580
  • BindingHardcover
  • LanguageEnglish
  • Edition number5
  • Number of pages730
  • Rating
    • 4.11 out of 5 stars
      177 ratings by Goodreads

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Paperback. Condition: Very Good. For graduate-level courses in Marketing Research, Research Design and Data Analysis . Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used while focusing instead on the fundamental concepts that affect the use of specific techniques. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003380110

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