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A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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Book Description Paperback. Condition: Good. Item is in good condition. Some moderate creases and wear. This item may not come with CDs or additional parts including access codes for textbooks. Might be an ex-library copy and contain writing/highlighting. Photos are stock pictures and not of the actual item. Seller Inventory # DS-0139068910-3
Book Description Paperback. 4th Rev Edition. 0139068910 Good. May have some wear, markings, or minor cosmetic damage. Seller Inventory # 733461
Book Description Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00028261963
Book Description Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0139068910-2-4