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Caples, John Tested advertising methods

ISBN 13: 9780139069093

Tested advertising methods

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9780139069093: Tested advertising methods
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A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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9780139068911: Tested Advertising Methods

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ISBN 10: 0139068910 ISBN 13: 9780139068911
Publisher: Prentice Hall Trade, 1980
Softcover

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