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Synopsis
Work smart. With PHLIP--Prentice Hall's Learning on the Internet Partnership--a free academic support Web site for professors and students in business. Today's new articles are tied directly to your textbook, so you can actually see concepts you're learning as they occur in the world of business.
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This book takes a practical, managerial approach to marketing by providing a depth of examples and applications to show the major decisions that marketing managers face in balancing the organizationÕs efforts against the needs and opportunities in the marketplace. The book presents a comprehensive, innovative, and practical introduction to marketing. Its writing style and use of examples and illustrations make it straightforward, easy to read, and enjoyable. It also covers a wide range of important marketing topics including: environmental sustainability, environmental management, diversity, levels of market segmentation, internal marketing databases, on-line marketing databases, one-to-one marketing, value-added marketing, integrated marketing communications, integrated direct marketing, third party logistics, international marketing, and socially responsible marketing. The eighth edition of Principles of Marketing has been streamlined and refreshed throughout with new and updated examples. Yet, despite the addition of a new chapter and new material, this edition is still two chapters shorter than the previous one. It provides extensive coverage of new marketing technologies and the impact these technologies are having on the way marketers learn about and track customers, create products and service to meet customer needs, distribute products more efficiently and effectively and communicate with their customers. Among new technologies covered are: the Internet, database marketing, mass customization, Web-based marketing research, virtual reality displays, and on-line virtual stores. An essential reference for every marketing professional.
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Principles of Marketing
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Principles of Marketing
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Prentice Hall College Div, 1999
ISBN 10: 0139570020
ISBN 13: 9780139570025
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Principles of Marketing
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Principles of Marketing
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_438032812
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Hardcover. Condition: Bon. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-820-148
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Principles of Marketing (Principles of Marketing, 8th ed)
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Hardcover. Condition: Very Good. Principles of Marketing (Principles of Marketing, 8th ed) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780139570025
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Principles of Marketing (Principles of Marketing, 8th ed)
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780139570025
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9780139570025. Seller Inventory # 9713164
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Principles of Marketing (Principles of Marketing, 8th Ed)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9780139570025. Seller Inventory # 9713165
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Principles of Marketing
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 656 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 42387321/202
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