Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books) - Hardcover

Cagan, Jonathan M.; Vogel, Craig M.

Hardcover

ISBN 10: 0139696946 ISBN 13: 9780139696947

Publisher: Ft Pr, 2001

Synopsis

Transforms innovation from serendipity to science, giving you the tools for creating products that change the rules of the game and achieve significant competitive advantage.

About this title

About the Author

JONATHAN CAGAN is a Professor of Mechanical Engineering at Carnegie Mellon University. His work focuses on the early stages of product development with emphasis on engineering design, interdisciplinary collaborations, formal design synthesis, and computational design tools. Dr. Cagan is a Fellow of the American Society of Mechanical Engineers and a registered Professional Engineer.

CRAIG M. VOGEL is a Professor in the School of Design at Carnegie Mellon University. His areas of expertise include product design, product aesthetics, design history, team management, and design patent litigation. Professor Vogel is a Fellow, and former President, of the Industrial Designers Society of America (IDSA).

Professors Cagan and Vogel have collaborated for close to a decade in teaching, research, and consulting in the area of integrated new product development. For more information see creatingbreakthroughproducts

From the Back Cover

Most products fail. Some succeed. A few redefine their markets-or even create entirely new markets. This book is about what it takes to create those breakthrough products and services. Drawing upon nearly a decade of advanced research, Jonathan Cagan and Craig M. Vogel identify the key factors associated with successful innovation—and offer a revolutionary approach to building tomorrow's great products.

• Gain real insight into emerging trends-in both consumer and industrial markets
• Identify Product Opportunity Gaps that can lead to entirely new markets
• Navigate the "Fuzzy Front End" of the product development process, when products and markets aren't yet defined
• Make appropriate use of both qualitative and quantitative tools
• Connect strategic planning and brand management to product development
• Build diverse product teams that work together smoothly

Creating Breakthrough Products transforms innovation from serendipity to science, giving you tools for creating products that change the rules of the game and achieve significant competitive advantage.

"Cagan and Vogel have nailed it! This is the first book I have read which addresses the three key areas of modern product development: understanding the value dimension, understanding the branding dimension, and understanding the consumer dimension. The authors successfully knit these concepts together into an effective and readable continuum that provides usable insight and tools that anyone in a product development role can use." —Charles Jones
Vice President, Global Consumer Design, Whirlpool Corporation

"Anyone interested in the design of everyday things in our lives would appreciate this book. It shows how good design can be made and why there is no longer any excuse for not having it in all the things we love to use."—Bruce Nussbaum
Editorial Page Editor and Design Editor, BusinessWeek

"Cagan and Vogel's Creating Breakthrough Products is an engaging and insightful look at innovation. The authors have chosen their case studies widely and wisely, and they have produced a book that should find a receptive readership among the diverse membership of successful product development teams."—Henry Petroski
Author of Invention by Design and The Evolution of Useful Things

"Cagan and Vogel have written a straightforward, easy-to-follow book that describes the how to's of great product development. Full of case studies and examples, their book provides important insight for the novice as well as the veteran product developer."—Nancy Philippart
Director, Product Development, Accessories, General Motors Corporation

"In a business where the shelf life of your product is a weekend, I found the book's approach to a disciplined strategic team concept (iNPD) to be an invaluable tool in marketing strategies where identifying and targeting customers is paramount. Essentially every film is a new product and "breakthrough product" is the name of the game. Now, thanks to Cagan and Vogel, there is finally a mantra for the next millennium: form and function must fulfill fantasy."—Anthony Sella
Executive Vice President of Advertising and Marketing, Creative Director, Twentieth Century Fox

"Whether you're new to the game and don't want to break something on the way to the next salary grade, or you are experienced and want to push your company to new levels of performance and innovation in today's marketplace, I highly recommend spending time with this book."—Lou Lenzi
Vice President, New Media Services SBU, Thomson Multimedia Inc.

"As one of the participants with Professors Cagan and Vogel in the Carnegie Mellon Integrated Product Development course work, we have seen first hand the benefits of the "breakthrough conceptualizing" and "movement to the Upper Right" tools expounded in this book. Clearly the case studies presented speak for themselves and provide a business model for innovation in any industry."—Gurminder S. Bedi
Vice President, North American Truck, Ford Motor Company

Edition details

• Publisher: Ft Pr
• Publication date: 2001
• Language: English
• ISBN 10: 0139696946
• ISBN 13: 9780139696947
• Binding: Hardcover
• Edition number: 1
• Number of pages: 302