Managerial Economics (4th Edition)

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9780139762833: Managerial Economics (4th Edition)

This Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making. The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revised version of the TOOLS software package. Designed for courses in Managerial Economics in economics, business, and MBA programs or for anyone interested in this subject.

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This text offers a lively, applied presentation of analytical and empirical tools for managerial decision making. It employs several pedagogical devices that have helped students to learn new concepts quickly and integrate them fully. The Concept/Example format introduces each basic economic concept and then applies it to a real-world managerial problem. Case studies and solved examples provide additional applied illustrations. The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revised version of the TOOLS software package.

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