Items related to Advertising: Principles & Practice
Synopsis
This best-selling book gives an introduction to both the theory and practice of advertising.Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
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From the Back Cover
Key Benefit: This best-selling book gives an introduction to both the theory and practice of advertising. Key Topics: Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented. Market: Appropriate for readers interested in advertising.
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