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In this book Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the `rock logic' of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
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Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.From Kirkus Reviews:
A deceptively simple but consistently provocative appeal for perceptual (as opposed to structured) thinking from the author of Six Action Shoes (the trifle reviewed below), Tactics (1984), and several other works dealing with powers of the mind. As before, de Bono (an M.D. who no longer practices) challenges traditional Western thought processes on grounds that they are unequal to the task of solving the Global Village's many pressing problems. According to the author, orthodox methods of thinking are based on absolutes, a rigid insistence on facts, and other unproductive habits dating back to an ancient time when truth seekers like Aristotle relied on reason or its corollaries (analysis, logic, etc.) to free themselves from the bonds of dogma. While essentially adversarial methods are fine for achieving technological gains or winning arguments, de Bono says, such systems lack the originality and creativity required to deal with socioeconomic as well as political affairs. Describing the human brain as a self-organizing marvel, the author makes a strong case for what he calls ``water logic,'' a purportedly natural activity of the physical organ's neural network. By de Bono's account, water logic represents a fluid approach that provides the basis for new ideas, humor, insights, poetry, and other of civilization's more fruitful pleasures. On occasion, de Bono can be decidedly arbitrary in advancing his theories. Without much supporting evidence, for example, he dismisses language as a trap and characterizes humor as the intellect's most significant behavior (owning mainly to its asymmetry). In aid of breakthrough conjecture, however, the author is never less than thought-provoking, and his witty, allusive text is notable for its wealth of illuminating digressions. An offbeat treatise that charts a course out of the mainstream and along the varied routes that, perhaps, lead to unconventional wisdom. -- Copyright ©1991, Kirkus Associates, LP. All rights reserved.
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Book Description Penguin Books, 1992. Paperback. Condition: New. Never used!. Seller Inventory # P110140126783
Book Description Penguin Books, 1992. Paperback. Condition: New. Reprint. Seller Inventory # DADAX0140126783
Book Description Penguin Books, 1992. Condition: New. book. Seller Inventory # M0140126783
Book Description Penguin Books. PAPERBACK. Condition: New. 0140126783 New Condition. Seller Inventory # NEW7.0025819