The Ten Commandments for Business Failure

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9780141039220: The Ten Commandments for Business Failure
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'After a lifetime in business, I've never been able to develop a set of rules or a step-by-step formula that will guarantee success in anything, much less in a field as dynamic and changing as business. What I can do, however, is talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser'. "The Ten Commandments for Business Failure" is a lighthearted cautionary bible for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs to psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees; the true path to success can't be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his six decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.

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About the Author:

Donald R. Keough , eighty-one, is chairman of the board of the investment banking firm Allen & Company. He served as president, chief operating officer, and a director of The Coca-Cola Company from 1981 to 1993. He was reelected a director of the company in 2004. He has served on many prominent boards of directors, including those of Berkshire Hathaway, McDonald's, The Washington Post Company, Home Depot, H. J. Heinz Company, and The University of Notre Dame. He and his wife, Marilyn, live in Atlanta, Georgia.

From AudioFile:

An elder statesman of American business describes 10 ways leaders of large corporations can mess up their enterprises. Keough's commandments--stop taking risks, assume infallibility, love your bureaucracy, send mixed messages, and others--are vividly illustrated with stories of well-known business failures and lessons from his lengthy tenure as president of Coca-Cola. Written with appealing personal clarity, his insights have depth but are clear enough to be fascinating to leadership students at any level. George Guidall's intellectual persona and mature palette of tone and phrasing options give this material stature and emotional impact. With no hint of arrogance, he authoritatively delivers this wisdom so convincingly that listeners will want to hear it, absorb it, and wrestle with its full meaning. T.W. AudioFile 2009, Portland, Maine

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Other Popular Editions of the Same Title

9781591844136: The Ten Commandments for Business Failure

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ISBN 10:  1591844134 ISBN 13:  9781591844136
Publisher: Portfolio, 2011

9781591842347: The Ten Commandments for Business Failure

Portfolio, 2008

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Keough, Don (Author)
Published by Penguin (2008)
ISBN 10: 0141039221 ISBN 13: 9780141039220
New Paperback Quantity Available: 1
Revaluation Books
(Exeter, United Kingdom)

Book Description Penguin, 2008. Paperback. Condition: Brand New. 208 pages. In Stock. Seller Inventory # zk0141039221

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