Marketing in Today's Wired World: Communication Strategies to Win Customers, Increase Profits, and Slash Costs

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9780143008842: Marketing in Today's Wired World: Communication Strategies to Win Customers, Increase Profits, and Slash Costs
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Marketing in Today's Wired World alerts you to the many profitable and clever ways you can use email, txt, video and audio messages to boost revenues, recruit new business, cut costs, improve customer service and leapfrog in front of your competition. You'll receive detailed instructions on how to write, design and send emails, online newsletters and txt messages that get results. Included are tested tricks, tips, pitfalls, solutions, case studies and examples from New Zealand, Australia and around the world. It's all focused on enhancing and propelling your online communication strategy and success.

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About the Author:

A native New Yorker, Debbie Mayo-Smith is Managing Director of Successful Internet Strategies www.successis.co.nz. After earning a Double Honours Bachelor of Science Degree in Economics and Geography from Southern Connecticut University in New Haven Connecticut USA, Debbie worked as a Market Analyst on Wall Street. Debbie moved to NZ in the mid-80's. At this time, Tower Trust Services created their first Marketing Manager position for her, and Debbie later left to help found Jardine Fleming NZ as Director of Marketing. Today, Debbie is hailed as an International email and Internet marketing expert, and has an extremely busy practice in the Asia-Pacific region as an international keynote speaker, author, consultant, website strategist and workshop presenter.

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