Tatalog: Eight Modern Stories from a Timeless Institution

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9780143423348: Tatalog: Eight Modern Stories from a Timeless Institution

TATAlog

Log (English) = Record-keeping device

Log (Hindi) = People

TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.

From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise a combination of being pioneering, purposive, principled and not perfect .

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About the Author:

Currently a member of the Group Executive Council of Tata Sons, Harish Bhat has held many roles in the Tata Group over the past twenty-seven years, including managing director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd.

Harish is an alumnus of BITS Pilani and Indian Institute of Management Ahmedabad. He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. An avid marketeer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for the Hindu Business Line and Mint.

Review:

TATAlog takes us into the heart of the Tata Way --Santosh Desai

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Book Description Penguin Books India Pvt. Ltd., Delhi, India, 2014. Softcover. Book Condition: New. TATAlog?Log (English) = Record-keeping device Log (Hindi) PeopleTATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’Printed Pages: 224. Bookseller Inventory # 103448

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