Organic, Inc.: Natural Foods and How They Grew

3.6 avg rating
( 243 ratings by Goodreads )
 
9780156032421: Organic, Inc.: Natural Foods and How They Grew

Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at 20 percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.

"synopsis" may belong to another edition of this title.

Book Description:

Published in hardcover by Harcourt, 2006, 0-15-101130-3

From the Back Cover:

UPDATED WITH A NEW AFTERWORD BY THE AUTHOR
"A book that will alter the way we think about what we eat and the business forces that shape what we eat."—Ken Auletta
Everybody’s going organic! But where did this craze for organic food come from and how did it manage to win a seat at the nation's table? What is organic food? Is it really better for you? And why are so many of us buying it?
In Organic, Inc., business writer Samuel Fromartz looks at organic food’s anti-industrial origins, its unlikely innovators, and its classic conundrum of free-market triumph—in which a booming industry ultimately risks betraying its founding ideals. A primer on the business and culture of food, Organic, Inc., tells the fascinating tale of the newest trend in American consumption.
"Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape."—San Francisco Chronicle

"A fair and needed history of the booming and feuding industry."—Des Moines Register
Samuel Fromartz is a business journalist who has written for Fortune, Business Week, and Inc. This is his first book. He lives in Washington, DC.
 

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Fromartz, Samuel
Published by Harvest Books
ISBN 10: 0156032422 ISBN 13: 9780156032421
New PAPERBACK Quantity Available: 1
Seller
Booklot COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description Harvest Books. PAPERBACK. Book Condition: New. 0156032422. Bookseller Inventory # Z0156032422ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 4.75
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Fromartz, Samuel
Published by Harvest Books 2007-03-05 (2007)
ISBN 10: 0156032422 ISBN 13: 9780156032421
New Paperback Quantity Available: 3
Seller
Ebooksweb COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Harvest Books 2007-03-05, 2007. Paperback. Book Condition: New. 1. 0156032422. Bookseller Inventory # Z0156032422ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 4.77
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Fromartz, Samuel
Published by Harvest Books
ISBN 10: 0156032422 ISBN 13: 9780156032421
New PAPERBACK Quantity Available: 1
Seller
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description Harvest Books. PAPERBACK. Book Condition: New. 0156032422. Bookseller Inventory # Z0156032422ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 4.77
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Fromartz, Samuel
Published by Harvest Books
ISBN 10: 0156032422 ISBN 13: 9780156032421
New PAPERBACK Quantity Available: 1
Seller
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description Harvest Books. PAPERBACK. Book Condition: New. 0156032422. Bookseller Inventory # Z0156032422ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 6.06
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Fromartz, Samuel
ISBN 10: 0156032422 ISBN 13: 9780156032421
New Paperback Quantity Available: 3
Seller
Big River Books
(Powder Springs, GA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Brand New! We ship daily Monday - Friday!. Bookseller Inventory # 1EY85D00AVY7

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 3.97
Convert Currency

Add to Basket

Shipping: US$ 3.49
Within U.S.A.
Destination, Rates & Speeds

6.

Fromartz, Samuel
Published by HARVEST BOOKS (2007)
ISBN 10: 0156032422 ISBN 13: 9780156032421
New Quantity Available: > 20
Print on Demand
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description HARVEST BOOKS, 2007. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9780156032421

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.21
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Samuel Fromartz
Published by Mariner Books (2007)
ISBN 10: 0156032422 ISBN 13: 9780156032421
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Mariner Books, 2007. Paperback. Book Condition: New. Reprint. Bookseller Inventory # DADAX0156032422

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.23
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Samuel Fromartz
ISBN 10: 0156032422 ISBN 13: 9780156032421
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801560324211.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.59
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Fromartz, Samuel
ISBN 10: 0156032422 ISBN 13: 9780156032421
New Paperback Quantity Available: > 20
Print on Demand
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 1489564

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.08
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Samuel Fromartz
Published by HARVEST BOOKS, United States (2007)
ISBN 10: 0156032422 ISBN 13: 9780156032421
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description HARVEST BOOKS, United States, 2007. Paperback. Book Condition: New. Reprint. 201 x 132 mm. Language: English . Brand New Book ***** Print on Demand *****. Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at 20 percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph. Bookseller Inventory # APC9780156032421

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.78
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book