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This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisations strategic management.
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Book Description Cengage Learning. Paperback. Condition: 1. Brand new book, ships fast from Brisbane bookseller. Strategic Marketing : Decision Making and Planning (4th Ed.) by Reed,Peter.Published by Cengage Learning.A product consisting of two or more items in different media, eg book and CD-ROM, book and. Seller Inventory # 9780170241236