This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisations strategic management.
"synopsis" may belong to another edition of this title.
Book Description Cengage Learning. Paperback. Book Condition: 1. Brand new book, ships fast from Brisbane bookseller. Strategic Marketing : Decision Making and Planning (4th Ed.) by Reed,Peter.Published by Cengage Learning.A product consisting of two or more items in different media, eg book and CD-ROM, book and. Bookseller Inventory # 9780170241236