Sport Marketing: a Canadian Perspective

ISBN 13: 9780176104580

Sport Marketing: a Canadian Perspective

 
9780176104580: Sport Marketing: a Canadian Perspective

Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of "Sport Marketing: A Canadian Perspective" illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.

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Published by Nelson College Indigenous
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