Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of "Sport Marketing: A Canadian Perspective" illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.
"synopsis" may belong to another edition of this title.
Book Description Nelson College Indigenous. PAPERBACK. Book Condition: New. 0176104585 New Condition. Bookseller Inventory # NEW6.1051607