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Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of "Sport Marketing: A Canadian Perspective" illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.
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Book Description Nelson College Indigenous. PAPERBACK. Condition: New. 0176104585 New Condition. Seller Inventory # NEW7.0970072
Book Description Nelson College Indigenous. Condition: New. book. Seller Inventory # M0176104585