Synopsis
Strategic Competitiveness and Globalization's offers a complete, accurate, and up-to-date explanation of the strategic management process as it used in the Canadian context and the global economy. The text focuses on the outcome of the strategic management process. It integrates the resource-based view of the firm with the more traditional industrial organization model to explain how firms build a sustained competitive advantage. This first Canadian edition extends the book's reputation for strong coverage of competitive dynamics, truly global perspectives, and excellent case selection. The text is available in two concepts-only or cases-only versions, or as a combined kit.
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Strategic Management Concepts : Competitiveness and Globalization, First Canadian
Published by
Nelson College Indigenous, 2001
ISBN 10: 0176168648
ISBN 13: 9780176168643
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