Business Communication: Process and Product, Brief Edition: Brief - Softcover

Guffey, Mary; Loewy, Dana; Griffin, Esther

Softcover

ISBN 10: 0176721258 ISBN 13: 9780176721251

Publisher: Nelson Cengage Adapted, 2018

Synopsis

Business Communication: Process and Product, 6th Brief Canadian Edition, prepares students for a career in an increasingly digital and global workplace. Through innovative resources and comprehensive coverage, this new edition enhances what has made this product so successful in the past: the 3-x-3 writing process, pioneered by Mary Ellen Guffey, the two-part case studies, and coverage of the latest technologies impacting business today. With content delivered in both print and our digital platform, MindTap, our product provides students with information, instruction, and opportunities to practise and apply what they are learning. MindTap has been completely reimagined to bring a more focused and applicable learning experience to students. Within the MindTap platform there are several experiential learning activities for the students to apply what they have learned and build a portfolio that can be used in the future to showcase their work. For instructors, we have a well-developed and curated site of additional resources that are built to support any course using our learning resources. Guffey, Loewy, Griffin: Your authoritative and trusted brand in Business Communication!

About this title

About the Authors

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy has taught business communication at California State University, Fullerton for two decades. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she has taught various German courses and has served as a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, Dr. Loewy is a business etiquette consultant certified by The Protocol School of Washington. Dr. Loewy holds an M.A. from Bonn University, Germany, and a Ph.D. in English from the University of Southern California. Fluent in several languages, including her native languages of German and Czech, Dr. Loewy has authored critical articles in many areas of interest, including literary criticism, translation, business communication and business ethics. Dr. Loewy has played an increasingly significant collaboration role with Dr. Guffey on recent editions of this book and ESSENTIALS OF BUSINESS COMMUNICATION. Before co-authoring with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which time she provided subtitles for thousands of major feature films and videos. She also published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

For almost 20 years, Esther Griffin has taught business communications both online and face-to-face at Georgian College in Barrie, Ontario. This hands-on experience, as well as her background as an employment specialist and her MA in education has kept her current and engaged in her field. She believes that with technology and global trends rapidly affecting the workplace, strong communication skills are more important than ever.

Edition details

• Publisher: Nelson Cengage Adapted
• Publication date: 2018
• Language: English
• ISBN 10: 0176721258
• ISBN 13: 9780176721251
• Binding: Paperback
• Edition number: 6
• Number of pages: 544