The global food system is the largest segment of the world's economy. As agribusiness-studies pioneer Ray Goldberg suggests, it is also the largest health system on the planet. And it is changing fast. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people around the globe.
Changing societal expectations and scientific and medical advances have made the drivers of the food system--the world's food citizens--realize they must take more responsibility for society's nutritional needs, economic development, and the health of the environment. Goldberg argues that the traditionally commodity-oriented, bargaining relationship between segments of the food system has become win-win, collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out.
The food system's greatest growth area is the developing world, where millions of small-scale producers, workers, and impoverished consumers need help to become part of the commercial food system.
In this book, Ray Goldberg interviews the change makers of today's food system: leaders and constructive critics in government, private industry, nonprofits, and academia who provide a panoramic and in-depth look at a revolution in progress.
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Ray A. Goldberg is the George M. Moffett Professor of Agriculture and Business, Emeritus at Harvard University. He is the pioneer of the field of agribusiness, and for 60 years he has studied the people and firms who are making a difference around the food system.
"In all the interviews, Goldberg exhibits the civility and respect that sometimes are in short supply, or even non-existent, in the often passionate public debate over the food we eat and where it comes from. ... Goldberg's [book] should appeal to agriculturalists and others who want to understand and strengthen this exceptionally important and complicated industry" -- Agweek
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