Now in new second edition, this comprehensive dictionary is a wide-ranging guide to all aspects of modern business, with over 5,000 entries covering topics from marketing and advertising to banking and international finance, and everything in between. It also includes terms from law and economics that are relevant to business, and covers aspects of computing and printing that a business person might be expected to know.
An especially unique and helpful feature of this book is its coverage of business jargon. From dead-cat bounce and the J-curve effect, through the intricacies of the Lady Macbeth strategy and market skimming, to the difference between broad and narrow money and w hat a shark-watcher does, A Dictionary of Business makes an ever expanding business vocabulary accessible to everyone. With its clear, concise entries and extensive cross-referencing, this is a guide that will give business people the answers they need quickly and effectively.
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"Will help to demystify terms such as bear hugs, white/grey knights, cash-cows and churning."--Times Higher Educational Supplement
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Book Description Oxford University Press, 1997. Paperback. Book Condition: New. book. Bookseller Inventory # M0192800477