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The Joyless Economy: The Psychology of Human Satisfaction - Hardcover

 
9780195073461: The Joyless Economy: The Psychology of Human Satisfaction
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When this classic work was first published in 1976, its central tenet--more is not necessarily better--placed it in direct conflict with mainstream thought in economics. Within a few years, however, this apparently paradoxical claim was gaining wide acceptance. Scitovsky's ground-breaking book was the first to apply theories of behaviorist psychology to questions of consumer behavior and to do so in clear, non-technical language. Setting out to analyze the failures of our consumerist lifestyle, Scitovsky concluded that people's need for stimulation is so vital that it can lead to violence if not satisfied by novelty--whether in challenging work, art, fashion, gadgets, late-model cars, or scandal.
Though much of the book stands as a record of American post-war prosperity and its accompanying problems, the revised edition also takes into account recent social and economic changes. A new preface and a foreword by economist Robert Frank introduce some of the issues created by those changes and two revised chapters develop them, discussing among others the assimilation of counter-cultural ideas throughout American society, especially ideas concerning quality of life. Scitovsky draws fascinating connections between the new elite of college-educated consumers and the emergence of a growing underclass plagued by drugs and violence, perceptively tracing the reactions of these disparate groups to the problems of leisure and boredom.
In the wake of the so-called "decade of greed" and amidst calls for a "kindler, gentler" society,The Joyless Economy seems more timely than ever.

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From the Back Cover:
His first four chapters present what remains one of the most artful and accessible summaries of what psychologists know about human motivation. Economists will learn that the concept of utility in economic models corresponds to the psychologist's notion of comfort; and they will see substantial evidence against the idea that people are comfort maximizers.
About the Author:
Tibor Scitovsky is at Stanford University.

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  • PublisherOxford University Press
  • Publication date1992
  • ISBN 10 0195073460
  • ISBN 13 9780195073461
  • BindingHardcover
  • Number of pages352
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Book Description Hardcover. Condition: new. Hardcover. Originally published in 1976, this classic work helped to establish the legitimacy of understanding economic behaviour in psychological terms. Its central theme was that, despite the economic abundance that Americans enjoyed in the mid-twentieth century, they were at heart dissatisfied with much of their lives. Mainstream economics could not account for this kind of reaction and Scitovsky sought to explain it in theories that combined economics with psychology. Scitovsky has revised the last chapter and added a new chapter dealing with some contemporary aspects. In addition, Robert Frank, author of Choosing the Right Pond (OUP, 1985) has written a foreword. Originally published in 1976, this work attempted to establish the legitimacy of understanding economic behaviour in psychological terms. This revised edition stresses the fact that economic abundance does not necessarily lead to satisfaction, and includes new material on contemporary applications. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780195073461

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