Modern Competitive Analysis

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9780195075793: Modern Competitive Analysis

Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies.
The second edition of Modern Competitive Analysis presents an even more up-to-date examination of management strategy, integrating a wide spectrum of ideas from a number of diverse fields. It includes more material on organizational behavior and global/international strategies, as well as a longer list of case studies. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using some of the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, odern Competitive Analysis is a fundamental resource to the managers of today and tomorrow.

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|n 13 |c Understanding Rivalry: Game Theory

Review:

"A blockbuster of a book. There are many analytical probes of strategic management concepts that students of business administration must read. A tremendous book."--Richard H. Fabris, New Jersey City University

"A comprehensive, lucidly written text."--Ram Baliga, Wake Forest University

"An enormous number of well chosen examples illustrate the discourse...This volume is very good at raising questions of strategy and giving apt examples...The intended audience, business practitioners as well as students, will continue to find this volume extremely helpful in navigating the
competitive marketplace. Recommended for upper-division undergraduate through professional collections."--Choice

"Very good book. Explains complex concepts in an easy to follow way. Good for beginners and advanced students. I have recommended this book in several courses."--Folke Kafka, University of Pittsburgh

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