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From "Look before you leap" and "You can't sell the cow and have the milk too" to "There's no fool like an old fool" and "Practice what you preach," the wisdom of proverbs has delighted people throughout the ages. Now, Proverbs Are Never Out of Season provides an engaging look at the significance of traditional proverbs and their variations in the modern world.
Wolfgang Mieder takes a fascinating tour of the many roles proverbs have played and continue to play today--from sales pitch to propagandistic tool. He looks at how we adapt proverbs to rapidly changing social attitudes--the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. In an investigation of the origin of the proverb "Early to bed and early to rise," Mieder not only reveals that Benjamin Franklin was by no means the coiner of this popular saying, but that of the 1,044 proverbs in Poor Richard's Almanack, only 5% were actually coined by Franklin himself (among them "There will be sleeping enough in the grave" and "Laziness travels so slowly, that poverty soon overtakes it").
Mieder also traces the origin of the proverb "A picture is worth a thousand words," back to an advertising slogan used in 1921. He points out the truth of such medical proverbs as "An apple a day keeps the doctor away," and "Stuff a cold and starve a fever," revealing that while this medical advice may be quite general, it expresses some common-sense insights gained from experience and supported by medical scholarship. And he shows how the frequently cited "Don't throw the baby out with the bath water" found its way from 16th century Germany to the United States (Among those who have used it in their literary works are Martin Luther, George Bernard Shaw, and Günter Grass).
Wolfgang Mieder, the world's foremost proverb expert, has been studying proverbs for most of his life. He has published more than fifty books on his favorite subject, including the the mammoth Dictionary of American Proverbs. Complete with thirty-eight illustrations, here is a rich compendium of the many uses of proverbs throughout history and undeniable proof that proverbs are never out of season.
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From Kirkus Reviews:
About the Author: Wolfgang Mieder is Professor of German and Folklore and Chairperson of the Department of German and Russian at the University of Vermont. He has written over fifty books, including The Wisdom of Many: Essays on the Proverb, Tradition and Innovation in Folk Literature, and American Proverbs: A Study of Texts and Contexts.
In a series of engaging essays, Mieder (German and Russian/University of Vermont; Tradition and Innovation in Folk Literature, 1987) concludes that technological society needs--and generates--proverbs as much as did primitive agrarian societies. After describing the formal complexity of proverbs--their dependence on sound, syntax, and context--Mieder (ed. of The Dictionary of American Proverbs, 1991) traces their origins to the biblical, classical, and medieval traditions; their movement from individuals to communities; the role they play in cultural literacy; and what they reveal about cultural values. In a chapter on the proverb ``Early to bed and early to rise...,'' the author shows how a proverb changed from wisdom (as intended by its creator, Ben Franklin) to parody (Groucho Marx), and, in a chapter on ``Don't throw the baby out with the bath water,'' he shows how that proverb originated in Germany in 1512, migrated to England, and was popularized by G.B. Shaw. Discussing contemporary proverbs, Mieder explains how ``A picture is worth a thousand words,'' coined in 1921 by an American advertising executive, migrated to Europe. Some proverbs, such as ``A woman's place is in the house,'' have lost their meaning, while others, such as ``The early bird catches the worm,'' reveal the values of the community that uses them, or- -as in ``Practice makes perfect''--help to acculturate individuals. And proverbs can also be misused, the author shows, as in Nazi Germany. Chapters on medical proverbs (``An apple a day...'') and on Vermont's regional proverbs (``Mud thrown is ground lost'') are especially insightful, fresh, and amusing. Throughout, it's the essential fun of proverbs that Mieder conveys--as well as their literal charm. A memorable and learned book by an author who can explain as well as discover. (Thirty-six halftones, four line drawings--not seen) -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.
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Book Description Oxford University Press, 1993. Hardcover. Condition: New. Never used!. Seller Inventory # P110195077288
Book Description Oxford University Press, 1993. Condition: New. book. Seller Inventory # M0195077288
Book Description Oxford University Press, 1993. Condition: New. book. Seller Inventory # MB010WHMDQE
Book Description Condition: New. New. Seller Inventory # STORE-0195077288
Book Description Oxford University Press, USA, 1993. Hardcover. Condition: New. Seller Inventory # DADAX0195077288