Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

3.84 avg rating
( 51 ratings by Goodreads )
 
9780195089424: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Now in a new Third Edition, Kathleen Hall Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign. Throughout, an argument emerges that is subtle but persuasive; though often equivocal, and even downright sleazy, political advertising is vital in reminding voters of the choices at the heart of democracy. This new edition covers such issues as the new forms of exposition created by cable television that so powerfully affected the 1992 campaign. The wide variety of venues, including MTV and the Nashville Network, coupled with almost daily appearances on morning talk shows, afforded candidates the ability to reach audiences by the millions in "news-ads" that served as free extended commercials. Jamieson points out the success of Ross Perot's unconventional revival of the thirty-minute program spot and the increasing prevalence of "adwatchs", in which the press polices the fairness and accuracy of campaign accusations. And we see how campaign intrigue reached a new high with satellite tracking that allowed candidates to capture copies of ads as they went on the air. "We would put ads on the satellite that we weren't going to run", recalls Clinton campaign manager James Carville, "just to freak them out. Fake spots, so they would have to put some time and money together and respond to it". Entertaining and timely, Packaging the Presidency convincingly demonstrates, the successful "packaging" of presidents is a complex, and far from automatic, process.

About the Author:


Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kathleen Hall Jamieson
ISBN 10: 0195089421 ISBN 13: 9780195089424
New Quantity Available: 1
Seller:
Sharehousegoods
(Milwaukee, WI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Our Ranking is Your Confidence! This is a brand new book! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right!. Bookseller Inventory # 1XGDJP001P43_ns

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.99
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

JAMIESON
Published by Oxford University Press
ISBN 10: 0195089421 ISBN 13: 9780195089424
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Oxford University Press. Book Condition: New. Brand New. Bookseller Inventory # 0195089421

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.44
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

3.

Kathleen Hall Jamieson
Published by Oxford University Press (1996)
ISBN 10: 0195089421 ISBN 13: 9780195089424
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Oxford University Press, 1996. Paperback. Book Condition: New. book. Bookseller Inventory # M0195089421

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.75
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Jamieson, Kathleen Hall
ISBN 10: 0195089421 ISBN 13: 9780195089424
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 1996. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VU-9780195089424

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.25
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Jamieson, Kathleen Hall
ISBN 10: 0195089421 ISBN 13: 9780195089424
New Quantity Available: > 20
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 1996. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780195089424

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.16
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Kathleen Hall Jamieson
Published by Oxford University Press Inc, United States (1996)
ISBN 10: 0195089421 ISBN 13: 9780195089424
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press Inc, United States, 1996. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.Packaging the Presidency, third edition, is Jamieson s updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992. Bookseller Inventory # AAV9780195089424

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.48
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Kathleen Hall Jamieson
Published by Oxford University Press Inc, United States (1996)
ISBN 10: 0195089421 ISBN 13: 9780195089424
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press Inc, United States, 1996. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. Packaging the Presidency, third edition, is Jamieson s updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992. Bookseller Inventory # AAV9780195089424

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.41
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Kathleen Hall Jamieson
Published by Oxford University Press, USA (1996)
ISBN 10: 0195089421 ISBN 13: 9780195089424
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Oxford University Press, USA, 1996. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX0195089421

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.33
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Jamieson, Kathleen Hall
Published by Oxford University Press, USA 6/1/1996 (1996)
ISBN 10: 0195089421 ISBN 13: 9780195089424
New Paperback or Softback Quantity Available: 5
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Oxford University Press, USA 6/1/1996, 1996. Paperback or Softback. Book Condition: New. Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition. Book. Bookseller Inventory # BBS-9780195089424

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.31
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Kathleen Hall Jamieson
Published by OUP USA 1996-09-12, New York |Oxford (1996)
ISBN 10: 0195089421 ISBN 13: 9780195089424
New Quantity Available: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description OUP USA 1996-09-12, New York |Oxford, 1996. Book Condition: New. Bookseller Inventory # 9780195089424

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.50
Convert Currency

Add to Basket

Shipping: US$ 7.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book