In an innovative way, The International Environment of Business, focuses on the fundamental forces of globalization and their implications for both private management in and public management of the changing world economy. The author approaches the subject matter in a way that cuts across the traditional boundaries of business, economics, and international relations. The resulting integration provides the basis for an undertaking of international contextual analysis by managers for their practical tasks of diagnosing, predicting, and responding in their rapidly evolving international, economic, and political environment.
The first five chapters establish -- in a substantial, yet concise manner -- some basic principles of international trade and finance. The emphasis is on dynamic comparative advantage, trade policy, international capital movements, and balance-of-payments policy in order to further an understanding of the conduct of international economic transactions and an evaluation of public policy. The analytical principles from these chapters are applied in a number of Policy Profiles that present real policy issues of contemporary and future importance in the world economy. A set of questions provides a basis for an extended discussion of each Policy Profile. For a more advance exposition of some analytical points, there are a number of statistical and technical appendices at the end of these chapters. The next four chapters examine problems that involve state/market relationships in a variety of countries and regions. A major structural change in the global economy is the new Europe -- the internal market integration of the European Union and the proposed movement to an Economic and Monetary Union. Also far reaching are the changes in Japan's global position, the question of "Japanomics", and Japan's transition to a new era. The newly industrialized countries (NICs) are also important actors in the global economy. But can the successful strategies of the Asian NICs be generalized to other developing countries? Also raising crucial questions about the future are the transition economies of Central and Eastern Europe, the former Soviet Union, and China. What is their potential and what is the likelihood of free markets taking hold?
In the final two chapters, the author summarizes managerial problems that arise when the forces of international economic integration conflict with national political autonomy, and synthesizes the overriding themes of global competition and global governance.
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Gerald M. Meier is at Stanford University.Review:
"The best book for students of political economy. It should be a standard text for students of business and political science."--Kate Zhou, University of Hawaii
"Well-organized and solidly written, this book can be used as a text in courses in international business or related topics."--Tagi Sagafi-Nejad, Loyola College
"An important step on the path to internationalizing the business curriculum. Nice blend of content relevant to public policy concerns and business management issues."--Andrew Pienkos, Juniata College
"Because the book is so well-written and the author's analyses so straight-forward and logical, the book can be easily understood by undergraduate students as well as graduate students....I expect that the book will be used as a supplement in a wide variety of courses taught in a variety of
departments."--Michael Pustay, Professor of Management, Texas AandM University
"Extremely interesting...it offers an excellent discussion with rich detail of many, perhaps most, of the interesting events, issues and institutions of the latter part of the 20th century." --Trenery Dolbear, Jr., Department of Economics, Brandeis University
"This is a comprehensive book that combines the important aspects of theoretical perspectives with the very important focus on real world application."--Leslie Kool, Judson College
"I had practically given up in my search for one text which I could use as a mandatory textbook in my course, until I read Professor Meier's book. I will use just about every chapter as assigned reading, and in very much the same order. As usual, congratulations to Professor Meier."--Mauricio
Herman, The Johns Hopkins University
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