Understanding Social Networks: Theories, Concepts, and Findings

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9780195379464: Understanding Social Networks: Theories, Concepts, and Findings

Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.

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Images from Understanding Social Networks


“[With marketing] personal contact is most effective, if one can find a way to start a snowball rolling. Marketers call this 'viral marketing.' [In this image] researchers tracked recommendations for a Japanese graphic novel and illustrated the spread in a dense network.” (Kadushin, 9)

“Each of these five-person cliques is totally connected and mutual. But no one can be a member of the other clique without all ten being connected and mutual.” (Kadushin, 47)

About the Author:


Charles Kadushin is Distinguished Scholar at the Cohen Center for Modern Jewish Studies and Visiting Research Professor of Sociology at Brandeis University and Emeritus Professor of Sociology at the CUNY Graduate Center. He is the author of seven books, including The American Intellectual Elite and Books: The Culture and Commerce of Publishing.

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Book Description Oxford University Press Inc, United States, 2012. Hardback. Book Condition: New. Language: English . Brand New Book. Despite the spread and adoption of social network concepts outside of the academy and the rising use of social network analysis across a number of disciplines, there is no general book designed for serious readers that introduces them to the basic ideas and concepts of social networks. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for the reader who has never studied social networks, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work. Bookseller Inventory # LIB9780195379464

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Book Description Oxford University Press Inc, United States, 2012. Hardback. Book Condition: New. Language: English . Brand New Book. Despite the spread and adoption of social network concepts outside of the academy and the rising use of social network analysis across a number of disciplines, there is no general book designed for serious readers that introduces them to the basic ideas and concepts of social networks. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for the reader who has never studied social networks, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work. Bookseller Inventory # LIB9780195379464

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Book Description Oxford University Press Jan 2012, 2012. Buch. Book Condition: Neu. Neuware - Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity. 252 pp. Englisch. Bookseller Inventory # 9780195379464

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