Understanding Social Networks: Theories, Concepts, and Findings - Softcover

Kadushin, Charles

Softcover

ISBN 10: 0195379470 ISBN 13: 9780195379471

Publisher: Oxford University Press, 2011

Synopsis

Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.

About this title

Review:

Images from Understanding Social Networks

“[With marketing] personal contact is most effective, if one can find a way to start a snowball rolling. Marketers call this 'viral marketing.' [In this image] researchers tracked recommendations for a Japanese graphic novel and illustrated the spread in a dense network.” (Kadushin, 9)

“Each of these five-person cliques is totally connected and mutual. But no one can be a member of the other clique without all ten being connected and mutual.” (Kadushin, 47)

About the Author:

Charles Kadushin is Distinguished Scholar at the Cohen Center for Modern Jewish Studies and Visiting Research Professor of Sociology at Brandeis University and Emeritus Professor of Sociology at the CUNY Graduate Center. He is the author of seven books, including The American Intellectual Elite and Books: The Culture and Commerce of Publishing.

About this edition

• Publisher: Oxford University Press
• Publication date: 2011
• ISBN 10: 0195379470
• ISBN 13: 9780195379471
• Binding: Paperback
• Edition number: 1
• Number of pages: 264