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This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, media literacy, and even a basic mass media course where the instructor wishes to teach from topical paperbacks as opposed to a big textbook. The book examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?", "how do we make sense of media industry changes?" and "what are the key issues facing media industries?" animate the analysis.
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Amanda Lotz, University of Michigan; Timothy Havens, University of IowaReview:
"This is the best book available for teaching media industries studies. Additionally, it has many of the specific details and examples that are difficult to remember off the top of your head in a lecture." - Ethan Tussey, Georgia State University
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Book Description Oxford University Press, 2011. Paperback. Condition: New. Never used!. Seller Inventory # P110195397673
Book Description Oxford University Press. PAPERBACK. Condition: New. 0195397673 New Condition. Seller Inventory # NEW7.0043873
Book Description Oxford University Press, USA, 2011. Paperback. Condition: New. 1. Seller Inventory # DADAX0195397673
Book Description Oxford University Press, 2011. Condition: New. book. Seller Inventory # M0195397673
Book Description Condition: New. NEW. Seller Inventory # APE 74
Book Description Oxford Univ Pr, 2011. Paperback. Condition: Brand New. 1st edition. 288 pages. 9.20x6.10x0.80 inches. In Stock. Seller Inventory # 0195397673