Peter Ling Consumer Behaviour in Action

ISBN 13: 9780195525601

Consumer Behaviour in Action

0 avg rating
( 0 ratings by Goodreads )
 
9780195525601: Consumer Behaviour in Action
View all copies of this ISBN edition:
 
 

Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a distinctly balanced approach as it balances theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples to encourage a deeper understanding of the material.

"synopsis" may belong to another edition of this title.

About the Author:

Peter Ling is Deputy Dean (Communication) in the School of Media and Communication and Associate Professor in Advertising at RMIT University. Steven D'Alessandro is Professor in the School of Marketing and Management at Charles Sturt University. Hume Winzar is Associate Professor in the Department of Marketing and Management at Macquarie University.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Peter Ling
ISBN 10: 0195525604 ISBN 13: 9780195525601
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2015. Paperback. Condition: New. Paperback. Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 544 pages. 1.460. Seller Inventory # 9780195525601

More information about this seller | Contact this seller

Buy New
US$ 78.72
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Peter Ling
ISBN 10: 0195525604 ISBN 13: 9780195525601
New Paperback Quantity Available: 1
Seller:
AussieBookSeller
(Lidcombe, NSW, Australia)
Rating
[?]

Book Description 2015. Paperback. Condition: New. Paperback. Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illus.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 544 pages. 1.460. Seller Inventory # 9780195525601

More information about this seller | Contact this seller

Buy New
US$ 76.09
Convert currency

Add to Basket

Shipping: US$ 37.00
From Australia to U.S.A.
Destination, rates & speeds