Media and Public relations combines practical hands-on strategies with firm grounding in the theories of media relations to successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. The text examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public. It takes a comprehensive look at the different types of media in Australia and examines how to compose media material for specific types of media. It provides a comprehensive guide to media relations, including how to prepare media material for a diverse range of clients and how to measure the success of the message delivery and the media campaign.
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Richard Stanton is Lecturer in the Department of Media and Communications, The University of Sydney. He has worked as a newspaper journalist, reporter, sub editor and editor, and on national and international business magazines and journals. He has published B2B magazines and worked as a correspondent for international specialist publications. He has worked in the fields of political and corporate public relations with clients in government, politics, manufacturing, trade, information technology and agribusiness.
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Book Description Oxford University Press, USA, 2007. Paperback. Book Condition: New. Bookseller Inventory # DADAX0195557344
Book Description Oxford Univ Pr, 2007. Paperback. Book Condition: Brand New. 260 pages. 9.50x6.50x0.75 inches. In Stock. Bookseller Inventory # 0195557344
Book Description Oxford University Press, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # M0195557344
Book Description Oxford University Press, 2007. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110195557344