Public Relations Writing in Australia

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9780195561074: Public Relations Writing in Australia

Public Relations Writing in Australia approaches public relations as an ethical and professional element of strategic organizational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers, where appropriate, to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics. The book has a distinct Australian context and is grounded in contemporary Australian practice.

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About the Author:

James Mahoney is a Lecturer in the Division of Communication and Education, Public Relations at the University of Canberra.

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James Mahoney
Published by Oxford University Press (2009)
ISBN 10: 0195561074 ISBN 13: 9780195561074
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Book Description Oxford University Press, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # M0195561074

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