Rakesh Mohan Joshi International Marketing

ISBN 13: 9780195671230

International Marketing

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9780195671230: International Marketing

Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagram, flowcharts and numerous examples from the Indian context.

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About the Author:

Rakesh Mohan Joshi is a Professor at the India Institute of Foreign Trade, New Delhi.

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Rakesh Mohan Joshi
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Rakesh Mohan Joshi
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