Sales and Distribution Management is a composite and comprehensive textbook specially designed to meet the requirements of MBA students specialising in marketing.
Users shall find this book highly useful for its coverage of sales and sales force management, the sales organization and territory management, designing a distribution system and distribution management - explained through corselets, diagrams, flowcharts and numerous examples from the Indian context.
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Tapan K. Panda , Professor in Marketing Indian Institute of Managemant, Indore, has more than fourteen years of teaching experience, of which three years were spent as faculty at the Indian Institute of Management Lucknow. Formerly a faculty of marketing at the Institute of Management Kozhikode, he is active in research and consultancy and has authored numerous papers published in international journals. Sunil Sahadev, Assistant Professor in Marketing, Indian Institute of Management, Kozhikode, has eight years of teaching experience in distribution channel management at the postgraduate level. A post-doctoral fellow from the Asian Institute of Technology (AIT), Bangkok, he is also a Member of the Board of Studies, University of Calicut, Kerala. He is active in research and consulting and has authored numerous papers published in internationsl journals.
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Book Description Paperback. Book Condition: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 18771