Global Business Environment: Environments and Strategies; Managing for Global Competitive Advantage

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9780195786828: Global Business Environment: Environments and Strategies; Managing for Global Competitive Advantage

Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations.

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J. Hough, E. Neuland, N. Bothma

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John Hough, E. W. Neuland, N. Bothma
Published by Oxford University Press Southern Africa, South Africa (2003)
ISBN 10: 0195786823 ISBN 13: 9780195786828
New Paperback Quantity Available: 1
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Book Description Oxford University Press Southern Africa, South Africa, 2003. Paperback. Book Condition: New. 2nd Revised edition. Language: N/A. Brand New Book. Today s globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations. Bookseller Inventory # AMO9780195786828

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2.

John Hough, E. W. Neuland, N. Bothma
Published by Oxford University Press Southern Africa, South Africa (2003)
ISBN 10: 0195786823 ISBN 13: 9780195786828
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press Southern Africa, South Africa, 2003. Paperback. Book Condition: New. 2nd Revised edition. Language: N/A. Brand New Book. Today s globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations. Bookseller Inventory # AMO9780195786828

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