Marketing South African Tourism

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9780195982152: Marketing South African Tourism
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The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.

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Other Popular Editions of the Same Title

9780195719253: Marketing South African tourism and hospitality

Featured Edition

ISBN 10:  0195719255 ISBN 13:  9780195719253
Publisher: Oxford University Press, 2001
Softcover

9780195789102: Marketing South African Tourism and Hospitality

Oxford..., 2005
Softcover

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Richard George
Published by Oxford University Press, USA (2008)
ISBN 10: 0195982150 ISBN 13: 9780195982152
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Book Description Oxford University Press, USA, 2008. Paperback. Condition: New. 3. Seller Inventory # DADAX0195982150

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