Global Business Environments and Strategies

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9780195997705: Global Business Environments and Strategies
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Global Business Environments and Strategies focuses on the relevant global or international business environments and appropriate competitive and functional strategies that can enhance the level of management and leadership in a multinational organization.

This text helps students to develop the ability to understand recent theories, trends, and technology in order to make a contribution in the real world. It provides both South African and international cases on global issues.

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